Marketing and Event Specialist

Trevor Frances Recruitment is seeking a Marketing and Event Specialist on behalf of our client, a logistics company specializing in the pharmaceutical and biotech sectors. This role is integral to the Business Development and Marketing teams, ensuring seamless execution of industry events and impactful marketing campaigns. The ideal candidate will bring a strategic mindset, excellent organizational skills, and a passion for marketing within these industries.

Key Responsibilities

Event Coordination and Industry Engagement:

+Research and identify relevant industry tradeshows, sponsorship opportunities, and events that align with organizational goals and target audiences.

+Develop comprehensive event plans, including timelines, budgets, resource allocation, and deliverables.

+Coordinate with vendors, venue management, and internal stakeholders to manage logistics such as booth setup, branding materials, and promotional items.

+Serve as the primary point of contact for event-related inquiries, ensuring all participants and stakeholders are informed and prepared.

+Oversee on-site activities, including setup, teardown, and troubleshooting, ensuring a professional presence throughout the event.

+Analyze event performance and prepare post-event reports summarizing outcomes, insights, and recommendations for future participation.

Marketing Collaboration:

+Work closely with the Marketing Team to conceptualize, plan, and implement lead-generation initiatives, including email campaigns, webinars, and targeted digital outreach efforts.

+Ensure the timely assignment and daily management of leads, coordinating with sales and business development teams to track progress and conversions.

+Regularly analyze and report on key performance indicators (KPIs) using the CRM system to measure the success of campaigns and events, providing actionable insights for improvement.

+Assist in the creation and distribution of content for new product or service launches, ensuring cohesive messaging across social media platforms, email communications, and the company website.

+Conduct detailed vetting and evaluation of attendee lists for events, identifying high-potential prospects and tailoring engagement strategies to maximize opportunities.

+Collaborate with cross-functional teams to ensure alignment between marketing strategies and broader business objectives.

Strategic Contributions:

+Leverage insights from events and campaigns to inform future business development strategies.

+Ensure all activities align with branding guidelines and organizational objectives.

Qualifications and Requirements

Minimum Requirements:

+Bachelor’s degree in Marketing, Communications, Business, or a related field.

+Exceptional verbal and written communication skills.

+Highly organized, detail-oriented, and analytical.

+Ability to work independently and manage multiple projects simultaneously.

+Strong interpersonal skills to build and maintain relationships with internal and external stakeholders.

+Proven experience in planning business events such as tradeshows, webinars, workshops, and seminars.

+Basic understanding of digital marketing techniques and technologies.

+Strong time-management and organizational skills, with the ability to prioritize tasks effectively.

Ideal Requirements:

+ 3+ years of work experience in communications, marketing, or business development within the Technology, Pharma, or Healthcare sectors in Canada/US.

+Experience in digital marketing areas, including Content Marketing, Email Marketing, Digital Messaging, and Graphic Design.

+Familiarity with B2B communication strategies and tools, with a strong aptitude for technology.

+Hands-on experience with client and internal communications, particularly in the healthcare and/or technology industries.

+Advanced knowledge of marketing platforms and analytics tools.

+Creative problem-solving abilities and a proactive approach to challenges.

Technical Skills and Knowledge:

+Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.

+Strong skills in social media management, including content creation and analytics.

+Experience in blog writing, editing, and proofreading to ensure high-quality, engaging content.

+Familiarity with CRM platforms including HubSpot, Zymewire, and Sales Navigator.

+Knowledge of marketing tools and platforms, such as email marketing software, design tools, and content management systems, is a plus.

This role is ideal for a dynamic professional who thrives at the intersection of strategic business development and creative marketing, driving results through collaboration, organization, and innovation.